Brand identity and website design for Naterra, a Construction & Real Estate company located in Mallorca supporting responsible and sustainable construction. The naming Naterra is a neologism that comes from the fusion of “Natura” and “Terra”, meaning born from the earth, evoking our purpose-driven responsible ecological construction. The whole identity design comes from the idea of integration into the terrain, represented by multiple textures from the earth which directly appeals to the name: Na-terra. The result is an organic and ephemeral brand that adapts to the different landforms.
The treatment of the images is aligned with the main concept and uses the same grain effect. The image is not only used as descriptive information but as an abstract resource.
Naterra also aimed to create a subbrand that could be used for any building promotion. We used a serif typography with a humanistic approach, and we applied the same incisions to maintain a connection to the main brand.
