Eva Blanes Design

Cueva Negra Trail Fest is a trail running festival organized in a small town in Asturias (Nueva de Llanes). It was born as a project to promote the sport in the region and encourage off-season tourism, showcasing the beautiful mountain range that faces the sea, called Cueva Negra.From the beginning, the organizers clearly wanted to position themselves as a professional race with a highly professional aesthetic that was very different from the style of races currently held in Asturias.We moved away from the aesthetics of running, and we designed a brand with an image directly related to the natural and rural world of this region.