Bistroo is a company dedicated to the distribution of food products for the Horeca sector. From our studio, we have developed the entire brand architecture, which encompasses the umbrella brand, its distribution companies, and the specialized verticals of each producer, as well as the visual design of the entire group's brand.The Bistroo symbol has become an icon that helps us to unify all the elements at all touchpoints, both to unify the distributors' brands and as an element of the graphic system.
Bistroo's strategy is to acquire existing distributors and eventually incorporate them into the group, thus expanding the logistics network throughout the national market. Although these companies are already operating, they have their own brands, and each requires its own rebranding process. The goal is for all of them to become visually and verbally consistent.
Within the Bistroo group's organizational chart, we also include all the verticals that specialize in a specific type of product. Bistroo's goal is to offer a very extensive product catalog, reinforcing its multi-specialty offering. Each vertical is associated with a different color, and it works across all brands, thus generating a coherent code.
